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Nintendo President: Super Mario Run 'Did Not Meet Our Expectations'

Nintendo President: Super Mario Run 'Did Not Meet Our Expectations' - News

by William D'Angelo , posted on 28 March 2017 / 8,900 Views

Nintendo President Tatsumi Kimishima told Nikkei that the smartphone game, Super Mario Run, "did not meet our expectations."

The free version of the game topped 90 million downloads in less than a few weeks, however, at the time only around three million people purchased the full game. At $9.99 for each purchase that equals $30 million. 

Super Mario Run released last week on Android. 


Nintendo tried another model with the game, Fire Emblem Heroes. The game is a free download, however, players can pay to unlock random characters, which is known as gacha in Japan. While the model has proved a success a Nintendo senior official says "Heroes' is an outlier and "we honestly prefer the Super Mario Run modes."

Expanding into the smartphone market isn't all about revenue, but is also about expanding the Nintendo brand to a wider audience.

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

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Darwinianevolution (on 28 March 2017)

The problem with Nintendo's mobile offerings is the fact that Nintendo doesn't want to devalue their software on a market that has "free to play" as an almost universally accepted price model. Paying 10$ for a Mario game in console/handheld/PC is a bargain, on mobile is considered theft. Mobile for Nintendo is only good to advertise their brands, just wait for the sales of the next Animal Crossing after its mobile app.

  • +10
hush404 (on 29 March 2017)

$10. Nuff said.

  • +4
Mr Puggsly (on 29 March 2017)

I think the biggest obstacle is getting people to pay $10 for a phone game. Frankly, this is probably one of the best selling games at that price.

  • +2
GProgrammer (on 28 March 2017)

That can't be right, I remember a lot of people on vgchartz were saying it was performing brilliantly

  • +2
Ganoncrotch (on 28 March 2017)

there was a prediction of 500million sales

  • +2
Mr Puggsly (on 29 March 2017)

Generally speaking Mario Run is selling great, but its evident Nintendo had really high expectations.

  • 0
Podings (on 28 March 2017)

I'd pay $10 for Mario Run. But not on a phone. Release it on Switch, Nintendo.

  • +2
scrapking (on 30 March 2017)

My favourite "runner" game remains BC's Quest For Tires from the early '80s (popular on several systems, but I played it on the Commodore 64). Most people think endless runners are a newer genre, but they couldn't be more mistaken. :) Case in point: #

  • 0
Qwark (on 30 March 2017)

Keep in it exclusive for IOS and the high price probably didn't help. Otherwise it could have sold more.

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Liquid_faction (on 29 March 2017)

Are we just going to ignore the possibility that it didn't sell well because there are so many "Running" games on android? I'm pretty sure endless runners and temple run were famous back in like 2013, so it makes sense that sales would decline. Just because you have a big brand and name behind your game, doesn't mean people will flock towards it if the fad has already been done 3-4 years ago. The 10$ might have deterred away some people, but since there are 99$ gem bundles out there, I think people are purposely not looking at the real problem, but blaming it on the market structure of mobile games.

  • 0
Johnw1104 (on 29 March 2017)

I really hope they don't go free-to-play, I just hate that model... perhaps something a little less cheap than $10 would be good though. Heck, $5 probably would have benefited them a great deal with Super Mario Run.

  • 0
DanneSandin (on 29 March 2017)

Not surprised at all. Nintendo doesn't understand how mobile works, it would seem. This game should have been f2p, that way they would probably earn more money in the long runt, but most important of all, they would get far greater exposure that way.

  • 0
thewastedyouth (on 29 March 2017)

really want 5 years to pass so we can see how the switch and nintendo games on mobile will end up

  • -3