EA's DLC to Reach $1 Billion in Revenue this Year - NewsWilliam D'Angelo , posted on 27 August 2014 / 5,168 Views
Electronic Arts is expecting revenue for its DLC to reach $1 billion this year, according to Bloomberg. A spokesman for EA John Reseburg has stated that Madden NFL 15, along with other sports titles will be a "major contributor" in hitting the number.
There have been more than a dozen changes to this years Madden which is expected to increase sales when compared to last years game. Analysts, including Cown & Co.'s Doug Creutz, expects the game to generate more than $350 in revenue.
Electronic Art's total digital revenue hit $1 billion in 2012, however the report of $1 billion this year is for just DLC. These are just add-ons for games. The popularity of the Ultimate Team initiative will help provide the boost in DLC sales.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. Outside, in the real world, he has a passion for the outdoors which includes everything from hiking to having received his B.A. in Environmental Studies. You can contact the author at email@example.com or on Twitter @TrunksWD.