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Analyst: Wii U 'Struggling Mightily' - News

by William D'Angelo , posted on 06 June 2013 / 13,327 Views

Cowen & Company analyst Doug Creutz is the latest analyst to claim that the Wii U is currently struggling. Michael Pachter has been the most vocal about the Wii U. Creutz spoke to investors ahead of E3 next week and it was attended by GameSpot. He stated Wii U sales have fallen far below expectations. However, he does believe that a price cut and new software could turn things around.

"After seven months on the market, Nintendo's Wii U is struggling mightily," Creutz said. "We note that the company has essentially abandoned the field to Microsoft and Sony at this year's E3 as Nintendo will not be holding a press conference."

However, we do think there is a decent chance that Nintendo could announce a price cut for the Wii U at E3 in an effort to bring attention to the console and boost sales," he added. "We note that the console will have a series of key new games coming out through the late summer and fall, beginning with Pikmin 3 in August. Nintendo's window for igniting interest in its console is closing with Microsoft and Sony's competing machines soon to come to market."

Nintendo has only been able to ship 3.45 million Wii U consoles worldwide, as of March 31. The Wii U has sold 3,094,942 units to consumers according to VGChartz sales data for the week ending May 25.

Creutz also gave his thoughts on the Xbox One and PlayStation 4. He stated that Microsoft needs to prove itself to the core gamers at E3 and he believes Microsoft will be able to do so.

"Microsoft needs to make its case for the Xbox One to the core gaming community after its initial launch clearly focused on the broader audience for media and entertainment," he said. "While we think pursuing the mass market strategy is correct (Microsoft reputedly hopes to sell 400 million Xbox Ones during its lifetime, more than 2.5x the sales total of the PS2 and 4x that of the Wii), the console still needs to appeal to its core gamer constituency to get off to a good start and generate positive buzz. We suspect Microsoft will not disappoint in this respect."

Creutz says that Sony has to reestablish itself outside of North America and that they also have a lot to prove at E3. The PlayStation 2 dominated the video game market, but the PlayStation 3 has taken over six years to pass the Xbox 360 in worldwide sales.

"In contrast, Sony has focused its early message squarely on the gaming community. Sony's challenge at E3 is simply to reestablish relevance given the decisive lead Microsoft has built on current-gen (at least outside of Japan)," he said. "We also expect Sony to showcase some of the non-gaming aspects of the console; however, the PS4 needs to not come off as 'me-too' relative to the Xbox One."

E3 2013 starts on Monday, June 10 with Microsoft's press conference at 9:30AM Pacific. Sony's E3 press conference is later the same day at 6PM Pacific. Nintendo will be hosting its own event on Tuesday at 7AM Pacific.

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AgentZorn (on 06 June 2013)

"We note that the company has essentially abandoned the field to Microsoft and Sony at this year's E3 as Nintendo will not be holding a press conference."

And that's where I stopped reading.

  • +18
EricFabian AgentZorn (on 06 June 2013)

seens people only see what they want. <"gamers journalists">

  • +2
sethnintendo AgentZorn (on 07 June 2013)

No need to continue further in wasting your time.

  • +1
TheJimbo1234 AgentZorn (on 07 June 2013)

Hm, so you're saying that the professional analyst who will most likely be earning more than every user on this website combined makes thoughtless comments? I don't think so...

  • 0
LilChicken22 (on 06 June 2013)

I also want to get paid for saying obvious things.

  • +15
Resident_Hazard (on 06 June 2013)

Why would mass consumers buy the Xbox One when it's major "mass audience" features are already available in Smart TVs?

  • +6
zippy (on 08 June 2013)

  • +2
KHlover (on 06 June 2013)

Would we on VGChartz be overqualified for this job? We can (well, most of us) properly read press statements and do know what sales numbers are. This "analyst" definately lacks reading comprehension :P

  • +2
S.Peelman (on 06 June 2013)

If I were a serious investor I would spent my time researching on forums like these, instead of hiring these 'analysts'.

  • +1
RedInker (on 06 June 2013)

I love how people get paid to say what we say on these forums. Wii U is not selling well at the mo but it may sell better soon. Can I have some money now?

  • +1
DevilRising (on 10 June 2013)

People like this are gonna have a laugh when the PS4 and Xbone also sell slowly out of the gate.

  • 0
Psyberius (on 09 June 2013)

I know it's incredibly hard for the people here to understand it however, this article is obviously not aimed at us. It states the obvious yes but that's only obvious for us here. Try to think outside yourself people. The people on this site are better than falling for thinking everything is aimed at them when in fact very little is. We sit at the top of the console information pile. Most others do not.

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FujiokaMidori (on 08 June 2013)

tl;dr "Nintendo sucks because the media says and the Wii U is struggling in case you, regular vydia news reader didn't know. M$$ will deliver because they are M$$$$ and M$$$$$$ sold XBOX 360, ergo XOne will deliver because it's M$$$$$$$$$. And we want Sony to show how we can watch TV because XOne already did it and XOne comes from M$$$$$$$$$$$$$$$$"

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late_release (on 07 June 2013)

xbox one selling 400M, I stopped reading here

  • 0
MTZehvor (on 06 June 2013)

Hey, VGChartz, if you need someone to point out really obvious things and obscure facts, I'll do it for a lot less than whatever you're paying this guy.

  • 0
justinian (on 06 June 2013)

This guy is a total genius for figuring that out... and it only took him a few months.

  • 0
burning_phoneix (on 06 June 2013)

No shit!
Why do gaming websites report this? We know Nintendo is struggling. Analysts like this are saying these things for rich old investors who don't know what those finagled machines the damn young 'uns play these days.

  • -1
RJ_Sizzle (on 06 June 2013)

Meh. It's all about the 3DS these days anyway.

  • -4
busbfran (on 06 June 2013)

cant wait for the xbox 1!

  • -5