Dead Rising 2: CASE ZERO Breaks One-Week XBLA Sales Record
by VGChartz Staff, posted on 09 September 2010 / 2,073 ViewsDead Rising 2: CASE ZERO has the dubious distinction of being the first "premium" DLC on the Xbox Marketplace. Basically, it's a demo that you pay for. Many are worried that, if Capcom is successful, it will pave the way for other companies to start charging us to play a small piece of a full retail release that we'd normally be able to download for free on the Xbox Marketplace, and then charge us again for the full game when it releases (in Dead Rising 2's case, September 24th). Well... Capcom was successful.
Gamasutra revealed a few days ago that over 300,000 individual people had landed on CASE ZERO's leaderboards. Today, Capcom confirmed that Dead Rising 2: CASE ZERO had the best first week sales of any piece of downloadable content in the history of the Xbox Marketplace. Ever.
Looks like the idea of a "paid demo" isn't such a bad idea financially after all, or maybe Dead Rising 2 just has so much hype that no one could turn down playing a bit of it. It's only five bucks, after all. My favorite part: CASE ZERO has a free demo, too. It's so, I don't know... meta?
Any experience or items you receive in CASE ZERO will carry over to Dead Rising 2 when the game launches on September 24 (28th on PC), but it looks like PS3 and PC gamers will be out of luck, as this pre-launch DLC is 360-exclusive.


