Kudo Tsunoda, Kinect's Creative Director: "Rumble Is Rudimentary"

by VGChartz Staff, posted on 08 July 2010 / 1,565 Views

Kudo Tsunoda, general manager of Microsoft Game Studios, the creative director behind Kinect, and longtime promoter of wearing sunglasses indoors, has spoken again.  Uh oh.  As usual, he was showering his own product with glowing praise, calling it the future, and being very dismissive of "regular controllers."  I'm starting to wonder if he knows that there's a new controller-controlled Halo coming out for his console, and that multiple methods of gaming can co-exist on a single platform.

He wasn't comparing Kinect to the platforming revolution of the universally beloved Super Mario Bros. or anything like that.  He did that two weeks ago.  This time he set his sights on rumble.  In the newest issue of Edge (out on UK shelves tomorrow), Tsunoda says that he was initially worried about Kinect's lack of haptic feedback.  Then, he was surprised to find out that Kinect is actually the greatest thing in the universe, and everything else is a joke.  Here's Tsunoda's quote in full:

"The overwhelming thing we’ve discovered is that rumble is such a rudimentary form of haptic feedback.  It’s not like a little rumble in your palm is your whole way of interacting with the world – it’s not like, oh, I stubbed my toe and I get a little rumble in my palm.  It’s almost laughable the way people hold on to rumble as the holy grail of haptic feedback.  We’ve gone so far past anything that can be done with rumble, or that kind of restrictive thing you have to hold.  It’s been creatively liberating to work on this stuff."

So not only is rumble old news, it's actually laughable the way we enjoy worship it.  That's funny, I thought rumble was just pretty neat, pretty fun, and pretty immersive.  I also thought making fun of rumble was old news, or at least a page from Sony's playbook of 2006, when they famously called rumble "last-gen technology," before they re-introduced rumble to their "next-gen" controllers.  It's interesting how the future of motion controllers can take us all on a trip down the memory lane of arrogant PR.

The rest of the interview will be available in tomorrow's issue of Edge, but a few more small quotes are available online over at next-gen.biz.


14 Comments

Darth Tigris (on 11 July 2010)

@The Ghost of RubangB For me it comes back to the COMPLETE content of the original article at Next-Gen. It gave more context to his statements and remained, for all intents and purposes, free from commentary. Your writing style was blogging 101 and definitely got attention and solicited outrage. IF that was your intention and not represent the entirety of the content found in the original story, then I understand. But if you WERE trying to represent the tenor of his statements, then I don't think its unfair to say that your article failed in that respect somewhat. Not saying your writing was crappy. After spending time on the forums, I'd be crazy to call it crappy. ; )


Wildchild_cob29 (on 10 July 2010)

Wow! Everytime he says something, he just seems to be more and more stupid. How can he say that when the company he works for has a controller with rumble feature on the market. Totally makes sense.... Anyway, you don't call something "rudimentary" when this feature is a standard for more than 10 years. It's like saying the analog stick is outdated.


uno (on 09 July 2010)

To ignore the inherent importance of any sense of physical sensory feedback when interfacing with any device is pretty....ignorant. Feeling how a steering wheel occupies space in the drivers hand, how the resistance of the road is channeled through the steering column, quality of suspension, vibration of the steering wheel as the vehicle accelerates are all things which connect our physical bodies to the reality of what it is to the experience of driving a car. But hey, maybe pretending you are holding a steering wheel while your on screen car is kind of responding to your hand movements is better than any sense of force feedback.


sirroman (on 09 July 2010)

I didn't feel insulted in the slightest bit. ¬¬'


The Ghost of RubangB (on 09 July 2010)

@Darth Tigris, I'm not even trying to defend rumble. I'm just insulted that he thinks that everybody else thinks rumble's the holy grail of immersion. He's only insulting it because they're taking it away, just like Sony did. All of a sudden it's competition, even though they'll still be using it in their non-Kinect games. I honestly don't even see how they compare. I guess I prefer rumble for racing games (or rumble and motion at the same time in a few Wii games), but I also think Kinect is the greatest dance game controller ever made. The variety of gaming inputs and experiences is simply kicking ass right now. I think Tsunoda should focus more on advertising the things Kinect is really good at, instead of attacking the things that it can't do. What really bothered me is that I've never heard anybody say they're worried about losing haptic feedback when they use Kinect. Of course you will. It's a camera. This is the first time I've heard that said, and it was a segue into trolling all other controllers, including the other ones made by Microsoft. I really loved Dance Central. It is the perfect game for Kinect. I want that, Child of Eden, and the MJ game really bad. I would just prefer to purchase Kinect without feeling like an idiot, and Tsunoda's comments aren't really helping. And as for the reporting here, I think it's my job to not only regurgitate and agree with the PR of the corporate giants, but to disagree when I think it's appropriate. And as one of our trusty readers, it's your job to question my crappy writing. So thanks!


benao87 (on 08 July 2010)

What a douche!


Rawnchie14 (on 08 July 2010)

@ AwesomeElmo I dunno about you, but I didn't feel insulted. Maybe that's because I didn't spin his comment and my opinion of rumble to make it a situation of outrage.


Rawnchie14 (on 08 July 2010)

Hmm... well while I agree that this guy comes off as a douche making his comment - I find it that most of you including the article, are blowing this comment way out of proportion, making a mountain out of an ant-hill. Kinetic isn't that impressive, but either is rumble features on controllers. So I agree and disagree with him. But yea, no need to get all blown up over some out-of-ass talking. Some people are better off not talking, lol.


Monteblanco (on 08 July 2010)

What a joke. This man is either deluded or a big liar. Considering the sun glasses he's always wearing, I tend to believe more in the latter.


thismeintiel (on 08 July 2010)

And in future news, MS still to support rumble in its normal controllers.


AwesomeElmo (on 08 July 2010)

@Darth: ok "It’s almost laughable the way people hold on to rumble as the holy grail of haptic feedback." Hmm you're a total douchebag elitist and you should stfu if you want people to buy your product. To put it in simpler terms...don't insult your potential customers. This is the same mistake sony has been making when trying to get market from nintendo. "Oh did you realise that the wii sucks and move is better and anyone who likes the wii is stupid? (ps buy the move)"


Darth Tigris (on 08 July 2010)

Ok, take away all of the biased commentary from Evan and just pay attention to what he said, it makes sense. Rumble is NOT the end all be all to everything. Which is better, Dance Central rumbling in a controller or with Kinect? One is definitely a more interactive experience, and that would be connect. That's all he's saying. Is this really how reporting is going to work here? If so then that's the choice of the contributers. I just want to know so I know what to expect and can respond accordingly. Thanks.


Silver-Tiger (on 08 July 2010)

Is this guy for real? I mean, NOBODY can be so full of themselves.


LordTheNightKnight (on 08 July 2010)

"It's interesting how the future of motion controllers can take us all on a trip down the memory lane of arrogant PR." No to mention that Nintendo's Wii motion controller kept rumble from the beginning.