Spencer: Xbox Scarlett Name Will be Based on the Console's 'Capabilities - News
by William D'Angelo , posted on 11 December 2019 / 3,017 Views
Head of Xbox Phil Spencer speaking with Stevivor in an interview said the name of Microsoft's next generation, codenamed Project Scarlett, will be based on what the team thinks the capabilities are of the machine.
"Our naming convention has been around what we think the capabilities are," Spencer said. "Xbox 360 was about the entertainment experience around the box and the box being in the center of that entertainment experience. Xbox One, if you remember our branding early on, was 'always on input, all in one.'
"Those names were really built around the purpose of the box. I don’t feel like I need to follow in their footsteps because they’re kind of self-contained."
The Xbox Scarlett will launch in Holiday 2020.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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XBoxOne will always be one of the worst names for a console, along with the WiiU. No market speak will ever make me feel otherwise. If I'm honest, every Microsoft name has always been heavy-handed marketinwise, including, of course, the original Xbox, so i don't expect any different for this one. That being said, one of my favorite threads every time Microsoft launch comes around is what on earth they will decide to call their XBox Next. Hilarity is always certain to ensue.
I mostly agree. If you're going to use a number, it needs to be a larger one than your last system. But, it's not WiiU level bad, in that at least some case can be made that the word One was an accurate descriptor. WiiU was just nonsense.
I hope they listen to my advice this time around. Name it the Xbox Infinity and name the successor the Xbox Beyond.
And the console after that should be named the Xbox Lightyear :P
Xbox is a child's play thing!
Xbox 1:2 would be a good name.
Xbox 30%
Xbox everywhere
I really enjoy Nintendo and MS creative names for there products. Its interesting and less boring.
I'm calling it right now - XBox Beast
Xbox Infinite it is then. "Infinite possibilities" and all of that.
That's actually pretty funny, you should be getting thumbs up.
Considering they decided to name Xbox next gen of Series X, what does that mean on the capabilities?
Scarlett is a feminine name derived from an English surname with an occupational meaning, referring to a person who sold cloth of scarlet. It gained popularity due to the character Scarlett O'Hara in Margaret Mitchell's best-selling novel Gone with the Wind and the film adaptation.
WTH...???!
I know. That was just a joke. :-)
Xbox Ultimate - The Ultimate place to play.
The ultimate place to play Xbox is pc
I think the actual problem is that MS lacks vision. Phil Spencer is basically Hillary Clinton, his tactics change based on whatever the fanboys and trolls are complaining about today. Xbox is like a leaf in the wind blowing in every which direction without reason or purpose. So clearly no name is going to be an accurate representation of their console for the entirety of the generation. If I remember correctly Xbox One's name stopped making sense before it even released.
Yep when their console is so similar to PS be it in games or strategy their names change doesn't make that much sense.
How about Xbox DOA?
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~tads12
