Super Mario Cereal is Real, Box Functions as an Amiibo - News
by William D'Angelo , posted on 01 December 2017 / 3,034 Views
Nintendo has partnered up with Kellogg's to create a limited edition Super Mario Cereal. The cereal will be released in the US starting on December 11.
The box itself functions as an amiibo. When the box is tapped on the Switch it will give you gold coins or a heart in Super Mario Odyssey.
"This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways," said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. "We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day."
Brad Schwan, Senior Director of Morning Foods Marketing added, "We are thrilled to pack so much fun into one box of cereal. The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
