Nintendo: No Switch Discounts for Black Friday, Focused on Supply

Nintendo: No Switch Discounts for Black Friday, Focused on Supply - News

by William D'Angelo, posted on 19 November 2017 / 2,477 Views

Black Friday is only a matter of days away and gamers might be hoping for deals on the Nintendo Switch, however, Nintendo does not plan on discounting the console. 

"We are not discounting the Switch…. We’re focusing on making sure we have robust supply at retail," Nintendo of America President Reggie Fils-Aime told The Washington Post.

Following the lack of supply for the NES Classic last year Nintendo is making sure to ship as many Switch consoles this holiday as it possibly can to meet demand. 


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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14 Comments

Junojun (on 19 November 2017)

With supply issues, I don't see why they would do a price drop or why would anyone expect one. They're most likely to sell out anyways at regular price.


SpokenTruth (on 19 November 2017)

Somebody thumbed down your post. The insecurity is strong with that user.


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Kwaidd (on 19 November 2017)

In what bizzaro world would one think that a brand new console, that is selling like hotcakes, would be discounted for the holiday season?


SpokenTruth (on 19 November 2017)

Your post is bothering people with insecurities.


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OTBWY (on 19 November 2017)

Logical.


JON0 (on 19 November 2017)

Would be strange to expect a discount considering the console has been out for less than a year.


Azuren (on 19 November 2017)

PS4 Pro dropped to $340 during it's first Black Friday after being out for two weeks.


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SpokenTruth (on 19 November 2017)

Azuren, was that a store discount or Sony official discount?


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CaptainExplosion (on 19 November 2017)

I guess that's good. :)


Darwinianevolution (on 19 November 2017)

Any news on digital dicounts for the week, at least?


zorg1000 (on 19 November 2017)

They had a Halloween sale on the eShop, would be weird not to have any for Christmas.


  • +2
Ljink96 (on 19 November 2017)

I'd be surprised if they did do discounts. It's already selling out without them.


Sixteenvolt420 (on 19 November 2017)

Should at least discount a few games.


reviniente (on 19 November 2017)

Sales are boosted as they are. A discount would be ill-advised and unnecessary.


busbfran (on 19 November 2017)

typical


chakkra (on 19 November 2017)

Seems logical seeing as they have being having trouble keeping up with the demand. But I guess with this situation the second place is all but guaranteed.


Ryng_Tolu (on 19 November 2017)

"Seems logical seeing as they have being having trouble keeping up with the demand. "

What did you smoked?


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chakkra (on 19 November 2017)

I... don't know exactly what you mean.. I mean, I keep hearing that the Switch is still having stock issues. So that means that the demand is higher than the supply, Isn't? Well, if that's the case then it would make sense for them not to reduce the price for now, don't you think? Sorry, english is not my native language and it looks like I'm not being able to express myself correctly.


  • +1
Podings (on 20 November 2017)

Nintendo isn't stopping any stores from doing their own deals, though. They just aren't enabling it by charging less themselves.


Oneeee-Chan!!! (on 19 November 2017)

They're doing the right thing.


Azuren (on 19 November 2017)

Disappointing. It seems less likely for Switch to "win" Black Friday, then.


SpokenTruth (on 19 November 2017)

Right. So they'll only sell all of their stock if they cut the price?


  • -1
reviniente (on 19 November 2017)

SpokenTruth
Seems insecurity is strong with you, too.


  • +1
Oneeee-Chan!!! (on 19 November 2017)

Dissapointed ? Be honest.


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Oneeee-Chan!!! (on 19 November 2017)

Dissapointed ? Be honest.


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AlfredoTurkey (on 19 November 2017)

People will pay whatever price is asked for the "hot" thing and so far, Switch is that thing. I don't think any other console stands a chance over the next two months.


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Junojun (on 19 November 2017)

What does it matter if they win black Friday or not? If they sell out all their shipments then it's a success. They cant sell anymore of what they don't have.


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Azuren (on 19 November 2017)

@SpokenTruth: It depends on how much attention they can take from PS4 and XB1.

@Oneeee-Chan!!!: Yeah. I know more than a few people who were hoping for at least a $300 bundle.

@AlfredoTurkey: Switch has been lagging behind PS4 in sales this year globally. I think it's safe to say that if Switch is hot, PS4 is hotter. There's also Xbox One X to contend with.

@Junojun: Sir, might I remind you that the point of this site is sales discussion?


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Goodnightmoon (on 19 November 2017)

You are having a hard time understanding that they are selling all their stock, the only reason switch didn't completely smashed Ps4 this ywear was stock limitations and a price discount would not change the fact that they are about to sell all their stock again in black friday, so no, it doesn't change anything, think a bit for once.


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AlfredoTurkey (on 20 November 2017)

Azern, it's going to take the US and Japan.


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Junojun (on 20 November 2017)

Azuren, Yes its a sales discussion, but my point is they can only sell what they have available. Your comment seems like you're implying they might not win black Friday because they don't have discounts while other companies do. In reality, the switch will sell through with or without a discount. If they don't win black Friday it will most likely because they didn't have any more switches in stock, therefore, people cant buy them, if people cant buy them, then the number of units sold will be whatever was put out there in stock. So a price a cut for the Switch seems irrelevant to winning black Friday.


  • +1
Azuren (on 20 November 2017)

@AlfredoTurkey: And PlayStation still dominates Europe, the largest territory by sales numbers.

@Junojun: So if I can take a picture of still present Switch stock at a national chain this Saturday, what then? The fact of the matter is Black Friday is for -sales-, not general shopping. If the Switch can be obtained any other day at the same price, then why fight for that when you can save $100 on a PS4?


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Junojun (on 20 November 2017)

Because some people want a Switch and not a PlayStation 4...? Same way some people want a PlayStation 4 and not a Switch. A person who wants a PlayStation 4 and not a Switch would buy it regardless if the Switch was cheaper and vice versa. A person who wants a Switch and has had trouble finding one would might still get one black Friday regardless if the other products are 100 less because that's what they want. You can put a PS4 PRO for only $100 on Black Friday and I would still not buy it as it doesn't entice me, but I'll pay $300 for the Switch as that is what I wanted. And if you want to take a picture go ahead, seems to me like you can spend your time in something more productive and valuable, but it's your time, by all means go ahead.


  • +1
AlfredoTurkey (on 20 November 2017)

Largest for Sony, not anyone else.


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Goodnightmoon (on 20 November 2017)

The problem is Switch cannot be obtained in many ocasions but in black friday there is gonna be more stock than usual, so that's why its a good moment to buy one even with no discounts.


  • +1
SpokenTruth (on 20 November 2017)

Azuren, people shop of Black Friday for more than just 1 item. You seem to be under way too many false presumptions regarding the Black Friday shopping period, supply and demand economics, buyers intent and more.

We get you, you like Sony and it is still going to sell incredibly good on Friday. But don't move that allegiance into ignorance and petty jealousy.


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Azuren (on 20 November 2017)

@Junojun: Yeah, that's not even something we can prove or disprove due to stock issues being coupled with higher PS4 Global sales. But we can prove that unless someone is looking for deals, they don't shop on Black Friday because that would be pretty damn stupid.

@AlfredoTurkey: Largest overall, actually.

@SpokenTruth: I had a proper response, but your veiled accusation of me speaking from a Sony Fanboy perspective has made me lose interest.


  • +1
SpokenTruth (on 20 November 2017)

You canceled your response because you know we are right.


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Azuren (on 20 November 2017)

I cancelled my response because no matter what points I make, you won't relent because you've already convinced yourself that I'm a fanboy. No matter how right I am, "He's just being an ignorant fanboy". So why would I bother feeding the kind of petty mindset it takes to make responses like what you just said?


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SpokenTruth (on 20 November 2017)

Because your entire debate is premised upon concepts that are borne from the realm of fanboyism more so than rational thought.

People don't buy a console they don't want just because it is cheaper than the the one they do want. Gamecube should have murdered PS2 in sales if that were the case.

If demand at price A is greater than supply, then less than price A has no impact on the number of sales. It is mind boggling you think otherwise.

Consumers shop for multiple products on Black Friday. You seem to be under the impression that we expect people to fight through Black Friday solely to acquire a Switch at the same price it could be purchased for today with no intent for any other shopping. Again, a false premise.

When you come up with a rational debate, let us know.


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Azuren (on 20 November 2017)

Don't act like you're introducing rational debate after calling me a fanboy.


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SpokenTruth (on 20 November 2017)

I'm not. I introduced rational thought to your debate before that.


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Azuren (on 20 November 2017)

A and then you accused me of being an ignorant fanboy.


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AlfredoTurkey (on 21 November 2017)

Azerun, the Switch has sold more in the US than it has in Europe as did the Wii U, 360, Xbox One... only Sony sells more in Europe than the other territories. Europe is not a bigger market overall. Just for Sony.


  • -1
Goodnightmoon (on 21 November 2017)

Spoken Truth is just saying the truth


  • +1
Azuren (on 21 November 2017)

@AlfredoTurkey: And overall console sales in Europe are greater than overall console sales in North America. Feel free to add up the numbers if you want, but EU makes up a larger portion of the global console industry than NA now.


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