The Good Life Fig Campaign Fails, to Relaunch on Kickstarter Later This Year

The Good Life Fig Campaign Fails, to Relaunch on Kickstarter Later This Year - News

by William D'Angelo, posted on 12 October 2017 / 992 Views

 The Fig campaign for Hidetaka 'Swery' Suehiro’s The Good Life ends today and is currently sitting at just 35 percent of its $1.5 million goal. Suehiro is not giving up, however, and will relaunch a crowdfunding campaign later this year on Kickstarter.

 

Read the full message below:

To all my beloved supporters, investors, and future supports.

On September 3, I announced The Good Life at PAX, then started a crowdfunding campaign together with Fig. It was the first time I’ve ever done such a thing.

But unfortunately, our 40-day battle ended in failure.

Looking back, there are a lot of things that could have been better about this campaign.

The first thing that comes to mind is the fact that the game’s title and concept design art were leaked two weeks prior to the campaign announcement. Due to the leak, a lot of people ended up thinking that The Good Life was going to be a compact game with 2D graphics.

After spending a lot of time trying to hide the info that was leaked, we failed to provide you all with accurate data about the game in the early stages of the campaign, and so people became very unclear as to just what kind of a game The Good Life really is.

A lot of people probably lost interest in the game at this stage, and I deeply regret that.

I also think the concept trailer that I put together only made everyone even more confused. Most of the response to the trailer were positive, but I think that people who actually watched the trailer started imagining all sorts of different things, so we ended up only getting further and further away from The Good Life‘s actual content.

I also regret not announcing G-rounding’s involvement in the project from an earlier stage. I should have pushed that message much harder.

Yukio Futatsugi’s (creator of Panzer Dragon) company is going to produce Swery’s (creator of Deadly Premonition) new game. This is a fact. Not only that, but Noboru Horita, art director for Rez, and Machi Koro (City Dice) will also be working on the project as some of our trusted staff members.

Not PRing this powerful tag team more than we did was a huge mistake.

I also feel like we confused a lot of our supporters with the bundles and extras.

“What happens in the game if I buy a sheep?”

“What are shop cards?”

“I can’t buy any physical copies?”

“Why are there two versions, one for a dog and one for a cat?”

I think all my supporters must have needed a lot of courage to choose the “Purchase an Extra Sheep” option, without fully understanding how the game worked.

I’m deeply grateful to everyone who pledged and invested.

We may not have been able to hit our goal this time, but please, don’t worry. All of your passion has touched the hearts of every member of our development team. Your support has become the fuel we’ll use to carry on.

SO! WHAT’S NEXT?!?!

Well, we learned a lot of things from running this campaign, and we believe that the only way to truly fail is to give up. We refuse to give up in bringing you The Good Life.

What we plan to do is relaunch the campaign as a Kickstarter, and launch before the end of the year. We will use all of the information that we learned from this campaign and make the Kickstarter one that we believe can succeed. This will include a clearer trailer and information on both versions from the start, a lower goal (due to some great partners that will be joining production, that we’re excited to announce), physical editions of the game with our pals at Limited Run, and a big, proper PR push at launch.

Please look forward to it, and wait just a little bit longer! Although we’re disappointed we couldn’t hit our goal, we believe that the interest and support that we’ve gotten from you all is real and genuine, and that you want this game to exist, and we won’t stop fighting, and improving, until we can get this game in your hands.

And once again… thank you all so much.

I love you all!!

Swery


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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5 Comments

shikamaru317 (on 12 October 2017)

It looks like a good game, but $1.5m is a lot to ask for when you're a niche developer like Swery. The lack of Xbox and Switch also hurt it I'm sure.


derpysquirtle64 (on 12 October 2017)

I wonder who those great partners are


Arminillo (on 12 October 2017)

Swery, pls make a Spy Fiction sequel


shikamaru317 (on 12 October 2017)

Unfortunately Swery can't make sequels to any of the games he worked on in the past (Spy Fiction, D4, Deadly Premonition, etc.), because they're all owned by Access Games.


  • +1
Arminillo (on 13 October 2017)

well that sucks


  • 0
SuperNova (on 12 October 2017)

Well, they get to keep the 250k+ Fig funds though, and apperently got the attention of some other big investors too, so that's something. Hopefully the relaunched campaign on kickstarter can make a splash and they get to actually make the game.


Mnementh (on 12 October 2017)

The campaign was fucked up from the start. I got a mention to it even before release, as I already backed multiple fig-games. But the campaign went wrong on so many instances. Most obviously: they asked for WAAAAYYYY too much. With 300K they got more pledges than most fig-campaigns, but while these succeed with 100K or even 30K, The Good Life fails with 500K. They failed to communicate why they need so much more money than other projects. They focused to much on one person, as if I have to knwo SWERY and be excited by this namedropping. They were very restricted in the choice of platforms (no linux, no gog, no xbox, no switch. If they don't fix their way of communication and lower their expectations (make some stuff stretch goals guys), they will fail on Kickstarter too.