Microsoft: Xbox One X Will Push 4K TV Sales - News
by William D'Angelo , posted on 09 October 2017 / 3,608 Views
Albert Penello, marketing boss for Xbox consoles globally, in an interview with MCVUK discussed the Xbox One X and 4K TV adoption. He isn't worried about the low 4K TV install base, since he believes the Xbox One X will help sell more 4K TVs.
"There’s a mutual benefit," said Penello about TV manufacturers. "They need the content to drive uptake, so they are asking us how they can demo Xbox One X on their TVs, as they want to sell those TVs."
"It’s been an interesting marketing challenge," Penello added. "We have momentum on our side, which helps. The majority of TVs sold this year will be 4K TVs, there are all kind of analysts reports, and within the next few years everything will be 4K. So it’s coming, in terms of retail of displays."
Microsoft and Samsung have formed a partnership to help push sales of the Xbox One X and 4K TVs.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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It's impact on 4k TV sales will be nominal at best imo.
Those who are going to buy a Samsung 4k TV is going to buy one regardless of the X-Box One X (<---Bullshit name for a console).
But not as well as PS4 Pro pushed 1440p TVs.
"...and within the next few years everything will be 4K." In the next few years this generation will be over and their biggest rival will already have a system out there that will be several times more powerfull than the X. To little, to late and to expensive. Even if they manage to push 10 million X systems out there it wont make a whole lot of difference in their market position.
Makes you wonder how long before 8k TVs come out.
Its arriving at the perfect time in the 4k market. That 4k Blu-Ray player was clearly a smart choice to add especially for first time 4k TV owners. Best brand combo as well. XB1X being the most powerful console paired with the best TV manufacturer.
Eh..that's subjective to say they are the best TV manufacturer. LG is top dog as of right now.
Samsung are still the best selling TV manufacturers plus there new OLED screens are to die for.
"Samsung are still the best selling TV manufacturers plus there new OLED screens are to die for."
You're only saying that because Microsoft made a deal with Samsung. I'm just stating what everyone else is thinking,
I think they are right. There is a mutual benefit there as there is a lot of people who are waiting for the 4K market to have enough content to justify the purchase. Although I also think the impact is not gonna be as big as they think.
Whatever you have to tell yourself, Microsoft.
For sure it will!
