Activision: 'As Long as They're Playing a Call of Duty Game, We're Happy' - News
by William D'Angelo , posted on 04 July 2017 / 7,489 Views
Fans of the Call of Duty series are sticking around to play some of the older titles, while ignoring the newest game. However, Activision is okay with that.
Call of Duty: Infinite Warfare has underperformed, while sales for Call of Duty: Black Ops 2 shot up when it was released as a backwards compatible title on Xbox One in April.
"Call of Duty is unique, not only in gaming but in culture, in that it has had an annual release and has been at the top of the charts for so many years in a row. It's probably unprecedented," Activision CEO Eric Hirshberg told GamesIndustry.
"As a result, some unique benefits and challenges have emerged. One of them is that we now have multiple game universes active at one time. Our policy has been that as long as they're playing a Call of Duty game, we're happy. If people bought the new game but decided to go back to a previous one... if it's happening on a mass scale, then we want to provide new content for them. We just released the Zombies content for Black Ops III players, which is 18 months after that game launched. And it's doing really well.
"Call of Duty is less of a persistent platform as it is a persistent ethos. It is a game that makes you feel a certain way, and has certain expectations around core mechanics, tone and manner. I feel there are multiple presentations of that, and we have shown the ability to keep people engaged, sometimes for many years past the initial launch."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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That's one of the greediest statements I've ever ever heard LOL
I really like this video that Rags made : https://www.youtube.com/watch?v=2PHnxEzsTMg . While the quality of Call of Duty seems inconsistent(I wouldn't know, I stopped playing after BLOPS2), I think it's important to remember that the people behind these games are still just that; people. I can agree that the publisher has done some scummy things, but the hate for the devs got really out of hand.
While IW isn't the best selling game of the franchise - it's still killing the competition in sales and users.
Personally, I enjoy it.
"As long as they are paying, we're happy".
Haven't played a new cod since bo2 and haven't enjoyed a new cod since BO1. The glory days of cod4/mw2 will never return for legacy players like myself but I don't mind because I've been playing cod4 remastered. 7 days worth of playtime in the last few months.
someone kill it
Cod is dying.
Why all the downvotes? Star Wars: Battlefront 2 is going to destroy this game this holiday.
"Pay to win supply drops have been removed" You haven't been following the last 4 CODs then. Advanced Warfare, the same people that are making WWII have said starting out that there was never going to be weapon variants in their game. 6 months later, weapon variants. Black Ops III, Treyarch said the supply drops would be purely cosmetic, 6 months to a year later, introduced new guns to supply drops, some of which are better than vanilla game, Infinite Warfare, You have to have different weapon variants to even get a nuke....... COD 4, Raven said only cosmetic, 6 months later supply drop exclusive weapons. Judging by that track record, All 3 developers keep lying.
