Nintendo President: Super Mario Run 'Did Not Meet Our Expectations' - NewsWilliam D'Angelo , posted on 28 March 2017 / 8,116 Views
Nintendo President Tatsumi Kimishima told Nikkei that the smartphone game, Super Mario Run, "did not meet our expectations."
The free version of the game topped 90 million downloads in less than a few weeks, however, at the time only around three million people purchased the full game. At $9.99 for each purchase that equals $30 million.
Super Mario Run released last week on Android.
Nintendo tried another model with the game, Fire Emblem Heroes. The game is a free download, however, players can pay to unlock random characters, which is known as gacha in Japan. While the model has proved a success a Nintendo senior official says "Heroes' is an outlier and "we honestly prefer the Super Mario Run modes."
Expanding into the smartphone market isn't all about revenue, but is also about expanding the Nintendo brand to a wider audience.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at firstname.lastname@example.org or on Twitter @TrunksWD.