Ubisoft CEO: The Nintendo NX is a Fantastic Machine, It's Really a New Approach - News
by William D'Angelo , posted on 22 September 2016 / 13,206 Views
The Nintendo NX will be something new and not a traditional console, according to Ubisoft CEO Yves Guillemot who spoke during a presentation attended by GameSpot.
"The new Nintendo [console] is a fantastic machine," said Guillemot. "It's really a new approach, it's really Nintendo, [which is] coming with something new again. We love it."
"We always take disruptions on the positive side," he added. "We think each time that it's an opportunity for our creators to take more risks. When a machine is installed, there are a certain number of brands that take up the time of players, so they're going to buy the next Assassin's Creed or Call of Duty. Even if they say, 'I'm interested in what you're doing,' at the end of the day they first buy what they know, then go somewhere else.
"When they change machines, they consider that it is better to try what has been done for that machine. This gives us an opportunity to totally change an IP that we have done before, or to create new experiences and new IPs.
"On the VR side it's giving us an opportunity to create new experiences that are in the middle of movies and interactive," he continued. "It's being immersed in a universe where you have interactive experiences but also be able to be passive and look at a story or a world. It's lots of new possibilities. In the company we are all interested in doing new things, because that's where we can express ourselves differently and also where we can have fun discovering things you couldn't do before."
GameSpot later asked Guillemot why he and Ubisoft have such strong faith in Nintendo.
"What we see is, players are more open when new hardware is coming. So we have the chance to come with something we have never done before, because we know that if we are the first there, people will try our game and maybe we'll be able to get into that new genre," he explained. "As our people wanted to do a game like ZombiU, they were happy they could just use the Wii U to do it. For us, a machine is a tool of expression, but when everything become stable it's less open to innovation. We always want innovation.
"However, if you try something a little new and it's not perfect, you come back quickly to what you know and works. As a gamer, if you change to new hardware, you have no references, so you're looking at what people are saying are [the best games] and then trying them.
"But if you have an [established] machine and there's all the experiences you know on there already, you know you're going to miss some of those to try something new, so you're less inclined. For us, we know opportunities to try something new are a lot more rewarding when it's a new machine."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
