Destiny to Cost Activision $500 Million

Destiny to Cost Activision $500 Million - News

by Daniel Carreras, posted on 07 May 2014 / 1,465 Views

Destiny's reported costs come in at a whopping $500 million over the lifetime of the product. This figure includes "marketing, packaging, infrastructure support, royalties and other costs".

The figures were reported by Reuters, and come from Bobby Kotick, the CEO of Activision, at the Milken Conference in Los Angeles.

Kotick previously mentioned that he expects Destiny to be the publisher's "next billion dollar franchise".

Destiny is slated to launch on 9th of September, 2014. It has also just been announced that the Beta is set to launch in July.

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