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Iwata: Amiibo Designed for the US and Europe, Not Japan - News

by William D'Angelo , posted on 03 March 2015 / 4,689 Views

Nintendo President Satoru Iwata has stated that Nintendo made the Amiibo figures larger to appeal to the audience in the US and Europe, according to Nintendo World Report. He was originally told they were to big to appeal to the Japanese audience.

"When we first explained Amiibo to Japanese distributors they advised us that Amiibo would be a little too big in size and cost slightly too much for a toy figure," said Iwata. "Now that we have witnessed solid results for Amiibo in the U.S., Australia and Europe, we believe we made the right decision."

63 percent of the 5.7 Amiibo figures sold worldwide have been in the US and Canada. 23 percent of the sales have been in Europe, 11 percent in Japan and three percent in Australia.

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A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. Outside, in the real world, he has a passion for the outdoors which includes everything from hiking to having received his B.A. in Environmental Studies. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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8 Comments
pikashoe (on 03 March 2015)

I thought it said that there was an iwata amiibo, now I'm disappointed.

  • +2
Yuseithestarknight pikashoe (on 03 March 2015)

FUCK! I was waiting for one so much.

  • 0
Chubomik (on 03 March 2015)

"5.7 Amiibo"
You know what D'Angelo, I'll give you that typo. That one was actually right.
(I JUST WANTED A LUCARIO AND SHULK. WHY DO THEY NOT WANT MY MONEY)

  • +1
lightofhonor Chubomik (on 03 March 2015)

Who bought .7 Amiibos?????

  • 0
fory77 Chubomik (on 03 March 2015)

cuz dem ppl at da ports h8 u and wunt git ur amiboz tu da stor.

  • 0
Clyde32 Chubomik (on 03 March 2015)

One of them was defective. Hence the .7

  • 0
Mystro-Sama (on 03 March 2015)

Now if only they would stock them...

  • 0
daredevil.shark (on 03 March 2015)

I really dislike this guy. Nintendo could have been much better if this guy wasnt in charge. At least its good to see amiibos selling well.

  • -6