Sony Focusing on PlayStation, Moving Away from TVs and Mobile - News
by William D'Angelo , posted on 26 November 2014 / 5,672 ViewsAfter years of losses in both their television and mobile business, Sony will now be moving away from them and focusing on the PlayStation, according to Reuters. Sony has poured billion of dollars to no avail. Sony has now decided to have fewer models of TVs and mobile devices. Sony is now looking to make profits, instead of pushing its way to market leader.
The PlayStation division has been one of the few bright spots for Sony, which has seen losses in the billion of dollars in recent years. The PlayStation has continued to turn a profit. The PlayStation division is expected to grow by 25 percent in the next three years to $13.6 billion.
"We're not aiming for size or market share but better profits," said the newly appointed chief of its mobile division Hiroki Totoki in an investors call.
With the smaller number of models of TVs and mobile devices Sony one expects to make a profit, even if revenue dropped by 30 percent.
________________________________________________________________________________________
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. Outside, in the real world, he has a passion for the outdoors which includes everything from hiking to having received his B.A. in Environmental Studies. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
More Articles
I hope they keep making the flagship Xperias. I love my Z2.
Their flagship Xperia Z Series are honestly the best phones I've used. I hope they stay.
Good move. They need to focus on content. Games, music, movies. That is all. No cameras, TVs, PCs... just content.
That would mean no console too. A console is not content. TBH I would have no problem if I could play Uncharted and Microsofts Halo on PC. No need for seperate machines.
Obviously not a regular tower PC but several stylish boxes like the Steambox you can connect to your TV.
Perfect future and games would be cheaper because no publisher has to pay $10 per sold game to the console manufactuere simply to have the game on the system.
I want more Xperias Z please!! the Z3 is amazing!!
They still have their huge movie productions and they all but own Beyonce. They're more or less just trimming the fat in the areas that are hemorrhaging money which makes perfect sense. It a double-edged sword I suppose, but They're way too huge a company to focus on gaming alone.
I wonder what they´re going to do with the Vita....
it was about time.
But Sony fans told me being number one is all that matters. Not profit!
Well Kaz himself said that they were aiming for market share with PS4 first and foremost. Must've changed their tune
I hope their continues support on the mobile device continues.
I defiantly hope that they can breakthrough and have good success with the Xperia phones in the mobile market. It really is very important as a electronics company to have a portable mobile division in this day and age. And I really like using the Xperia phones they are the best!
With no better technologies coming to the tv and mobile phones, besides the market saturation, the playstation is a better side. Sony needs to revive those good cancelled games like the Getaway and 8 days.
Maybe now they won't go bankrupt
Sony will disappear without tvs and mobile if you stay only on playstation