Sony: PS4 Will Launch When Consumers Demand It - NewsWilliam D'Angelo, posted on 14 November 2012 / 14,043 Views
Sony U.K. Vice President Fergal Gara believes that there is plenty of life left in the PlayStation 3 with such releases as the Wonderbook. Gara said the company won't release their next generation console until the consumers demand it according EGM.
"We don’t take the view that it’s over for current-gen, that’s not the shape of our business," said Gara. "We’re continuing to innovate with the PS3, making it smaller, lighter and offering better value entry-point consoles. There’s been a big engineering push in Tokyo to give it a facelift and a spec revitalization, too, so that’s good to see… We take a longer view of lifecycles than some of the competition."
"There were pros and cons with the PS3 when it launched," admits Gara. "With it being such a high-powered machine it did mean it was quite expensive, but that also meant you could keep pushing it for a lot of time to come."
Sony has lately been focusing less on the hardcore gaming market and more on the casual market. The PlayStation Move was the first sign of this and Wonderbook and Book of Spells is continuing this trend.
"We’re into the world of trying to expand the console to new entrants who maybe considered a console in the past but perhaps thought the price was too high… we’re into that stage of the cycle, of trying to bring in the less committed side of the market and that’s where Wonderbook and Book of Spells will work for us."
"There is healthy competition out there, coming at us from different angles. It’s interesting this year since we all seem to be playing the game a little bit differently. Nintendo in the home console space is launching a new platform where I’m sure they’ll do well," said Gara. "But I don’t see an awful lot that’s new or exciting on the family agenda or in the Kinect space, so I think we have an awful lot of opportunity to bring something to the market, especially for that casual consumer."
"I sense a level of fatigue in the market over games with bigger and bigger budgets. And when some of those bubbles burst people will aspire for something with some more innovation…A lot of people seem to think that current gen is dead – it isn’t dead for us," Gara concluded.